The Pró-Brazilian Supermarkets chain began in 1993 with the opening of the first store on Avenida Anhanguera in Goiânia, Goiás. Since then, the company has expanded its operations and currently has seven (7) units.

The headquarters, the original unit, is located in the Airport Sector. Branches are located in the Vila Nova Leste, Jardim América, Jardim Balneário Meia Ponte, Parque Amazônia, Jardim Atlântico, and Residencial Celina Park Sectors. All units are constantly being improved, receiving improvements such as expanded physical space, both indoors and outdoors, enhanced store environments, and improved product and service quality.

Mission
To operate in the food retail sector, offering the population quality products and services at fair prices, with the goal of contributing to their well-being.

Vision
To be a company recognized for its constant evolution and positive contributions to society, whether as an employer, product and service provider, or business partner.

Values
1) Respect and appreciation for our employees;
2) Ethics and transparency in our relationships with our customers, suppliers, and partners;
3) Trust;

Purpose
To always keep customers at the center of all our decisions, providing them with the best possible experience throughout the entire purchasing journey.
4) Efficiency;
5) Financial discipline;
6) Commitment;
7) Cooperation;
8) Social and environmental responsibility