Rádio Cidade de Caratinga started to operate effectively in September 1988. Its original proposal was to mix a more popular musical programming with interactive boards that would allow the community to participate intensely in the station's life.

The proposal was well assimilated and evolved into a dynamic in which new projects were included, such as journalism and sports coverage, formatted in a way that did not harm the structural plastic of the programming.

The result is a radio that includes a heterogeneous audience, both in the rural area and in the municipalities, with diversified musical programming, a lot of information, public utility and many PROMOTIONS.

In fact, the option for the slogan “A RÁDIO DAS PROMOÇÕES” reflects a proposal that is being consolidated every day. Promotions are designed not only to reward listeners, but to involve them in educational, cultural, social and philanthropic mobilizations.

Today, the station has an outstanding performance in the most varied segments of society throughout the micro-region it covers, obtaining the audience and recognition necessary for the continuation of its projects. This results in obtaining the desired response from customers, who see the station as a good investment option for publicizing their products and services.

Credibility, audience, interaction, are some of the ingredients of this formula that is implemented by a highly motivated team of directors, employees, collaborators and partners in search of updating, improvement and quality.