Created in 2014 by Rapper and Beatmaker Diego Hajah, the independent label Tonelada Beats marks its trajectory producing underground rap music. In 2016, with the growth of the label, the rapper also launched the clothing brand Otrev e Tonelada Beats in partnership with also Rapper Ronaldo Valor. Today, in 2021, Tonelada Beats highlights its role as Independent Producer, Brand and Radio, elevating and representing the national hip hop scene.