The Hotel Association of Canada (HAC) is the Leading Voice of the Canadian Hotel and Lodging sector. For over 100 years, it has worked to enhance the prosperity of the industry through strong member engagement, effective advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,253 hotels, motels and resorts that encompass the $20.8 billion Canadian hotel industry which employs 306,600 people across Canada. The HAC Conference (HAC), which started in 1992, provides an opportunity for those involved in the operations of lodging enterprises (mid- and senior-levels) and many industry suppliers, to gain timely insights into industry trends and current practices.