The Coors Light Feature Clock allows for sign owners to control the messaging for patrons to view. The sign provides three primary feature sections for the user to set. A clock/count down section, upper and lower messages. The count down clock allows for future time to be set for an event that will expire, thus the clock will visually count down the time. The upper and lower message allows for message length up to 255 characters. The scroll speeds can be set per message line.

The communication between the sign and app is via Bluetooth. The app must first authenticate using a pairing code, once the device is paired to the sign, only one user can change content on sign.