SIX equips you, as a customer-facing team member, to easily send personalized recommendations to your customers and drive growth.

Personalization matters more than ever: companies that excel at personalization drive a 10-15% revenue lift, with company-specific lift spanning 5-25% driven by sector and ability to execute (McKinsey). The downside of getting personalization wrong is multiplying: 76% of consumers get frustrated when their experience isn’t personalized, and it’s easier than ever to choose something different (Harvard Business Review).

But current efforts to drive personalization are falling short: most companies rely on traditional customer experience (CX) channels like email, digital ads, social media, and web recommendations. However, these channels are becoming more saturated and expensive, while yielding diminishing returns.
These channels are also not designed for one-to-one engagement: they tend to be from ‘corporate’ for one-to-many communication, and are more public forums vs private personalized engagement.

There is an obvious approach that has not been leveraged: equipping customer-facing team members to deliver personalized CX. By utilizing a purpose-built solution for frontline employee recommendations, businesses can drive personalized customer engagement at scale. This unlocks the true value of personalization and creates powerful network effects by enabling your customers to easily share recommendations with their networks.

The creation of SIX was inspired by diverse experiences and conversations: brands were asking us how to cut through the noise and engage better with customers; we were experiencing the power of recommendations in our personal lives and envisioning how this everyday process could be digitized; and businesses globally have been realizing the need to better enable their frontline employees. From these ideas, SIX was created.

One person described our product and receiving a Six as a feeling of receiving a thoughtful gift — a personal, human connection that bridges the digital and real world. Our vision for SIX is to enable shared experiences and to foster more meaningful connections, for brands and customers alike.