We started VRG GRL in the late ‘00s because we were passionate about fashion and freedom. While everyone else was shopping common, overpriced, department-store looks, we were two young girls creating a style that represented the summers we loved and the places we longed for.

When the world tells you to go one way, we say go your own. Because we believe it's not just what you wear, it's how you wear it. We aim to inspire women to look cool and have the confidence to
be their most creative, happy selves.

VRG GRL is more than the clothing we sell, we represent the freedom and confidence to search for your own sense of style. We want to encourage young women everywhere to embrace their inner cool girl and celebrate their individuality.

BE COOL. BE YOU!