African men (like the rest of the male population of the world) are generally fashion conscious and on the whole, love to dress and appear well – especially in public and during festive occasions.

However, what makes African men’s fashion unique is that it is ‘original’ – and ‘authentic’ in the truest sense of the word. This means that, overall, it is largely distinct and clearly different from the Western designs that the world is generally used to.

with the conscious understanding of Africans that they are indeed Africans and will need to protect their cultural heritage from extinction, men and women across the continent have developed a keen love and new interest in traditional attires – especially attires that bring out their African nature or attires that are inherently African by nature.