"Whisper of Wine" aims to activate all five senses on the road for an unforgettable experience of undiscovered and attractive destinations in the cross-border region of Serbia and Bulgaria.

Whisper of Wine AR app provides new, interactive technology in real-time for tourists on the thematic round wine tour proposing digital location mapping of the natural, cultural, historical, industrial, and intangible heritage along the European cultural routes (Roman Emperors and Danube Wine Route, Tesla Ways part of European Route of Industrial Heritage) and thematic Living Lab along Via Militaris Route.

After downloading using wi/fi, the Whisper of Wine AR app works offline. This digital solution is solving the shortcomings that will improve the travelers' experience of this CBC region and Balkan heritage in real-time (i.g. cities, prehistory sites, archaeological sites, fortresses, protected natural sites, HE industrial heritage, villages, wineries, gastronomy, intangible heritage).

By pointing the phone at the objects or landscapes, travelers will see virtual images within the actual photo (i.g. pop-up typography with information) in the chosen language in real-time. They can quickly decide how to explore and what/where to do or go (i.g. visit local attractions, sleep, eat, and try the local wine and food).

The most important landmarks on the route are Mediana - the residence of the Roman emperor Constantine the Great; Felix Romuliana -UNESCO World Heritage Site of Serbia; Justiniana Prima or Empress' Town - one of the most important Byzantine cities in the Balkans; Niš Fortress - 3 century of existence in 2023; Kilim of Pirot - under UNESCO protection; Negotinske Pivnice - UNESCO Tentative List of World Heritage; Magura Cave - UNESCO World Heritage Natural Protected Site of Bulgaria; Belogradchik Rocks - UNESCO Tentative List of World Heritage; Baba Vida Fortress and many more.

In addition to the wonderful cultural objects, wine, and gastronomy that you will enjoy on this route, be sure to try Serbian rakia Šljivovica, a traditional plum spirit on the list of UNESCO Intangible Cultural Heritage.

Using the interactive Whisper of Wine AR app will attract you to extend your stay on the route. Consuming more products leads to a rise in the local community's profit leading to sustainable tourism using green technologies.

This project has indirectly received funding from the European Innovation Council and SMEs Executive Agency (EISMEA), entrusted by the European Commission COSME Programme, via an Open Call issued
and executed under project COS-TOURINN-2020-3-04.

DIGITOUR PROJECT. Title/Acronym of the project: Co-creation of sustainable tourism: Eno-Gastro and Heritage Experiences in Rural CBC Area.