WPP BAV Best Countries 2023/24 is a virtual world that explores the global perceptions data, rankings, analysis and insights into the 85 countries in the BAV Best Countries 2023/24 Report. Access data into global perceptions of Countries, and gain insights into each country’s brand, consumers and industries from BAV's insights and analysis team and WPP’s global operating companies, as well as thought leadership from the Wharton School of the University of Pennsylvania and editorial pieces around the countries from US News.