Join Aunyea Lachelle, host of Philly Live on NBC10, for this on-the-street AR tour where you’ll learn about the lights that exist in the commerce, culture, and community on North Broad Street.

Activate your personal journey through the past, present, and future, and follow the North Poles as a guiding light to give voice to the evolving narrative that is North Broad Street.

The AR experiences within this app center around the North Poles: 55-foot-high public art fixtures along North Broad Street from Hamilton Street to Glenwood Avenue.

Like other public art fixtures, the North Poles are used to express community values, enhance the environment, transform the landscape, and heighten our awareness. As the sun sets, the North Poles come to life and reveal their color – symbolic to the lights that shine in us all when we #ThinkBroad.