You must remember the sweets, drinks and ice cream you were eating in your childhood, and your favorite soccer shoe. You must remember the clothing brands that gave you the rebel character in your teenage years. See, what is the reason? It is the emotional attachment to a brand, that which has become more like a romantic relationship.

How can marketers build strong relationships with customers whose essence is love and achieve lasting success for their brands?

In this book, Tim Halloran reveals what needs to be done to sign consumers “in love” with your brand, and explains step-by-step how to start, develop and maintain a prosperous relationship between the brand and the consumer. Customers share their special occasions, caressing their dreams and aspirations, which distinguishes successful brands. It is not enough for your product to be good in order to achieve success. Rather, you must first reserve a place in the customer's heart.

The «Secrets of attachment to trademarks» is located between the books of this book, which summarizes the experiences of major international brands that engraved its name in the hearts of consumers.