ICG PLAY is the augmented reality app developed by Iris Ceramica Group that allows you to get to know our surfaces and technologies in a new, interactive and dynamic manner. Visit one of our showrooms, browse a catalogue or assess a product sample: with ICG PLAY, all these become an engaging multimedia experience enhanced by a range of animated contents and information.

Spot the icons and… PLAY!
Using the camera on your device, frame the icons in the stores and on the printed materials and ICG PLAY will open up a world of information and augmented contents that you can use immediately with a highly intuitive user interface.