Charm is the world’s first 3D messaging tool. Create and send augmented reality (AR) experiences with custom content just like you would a text message. Select from a catalog of available AR templates and customize by adding your video and text message. The app will create a link called the Charm that you can send via any messaging tool. The recipient will click the Charm link to experience your custom AR message with just their phone. No special headgear or AR glasses required. It’s that simple.

The Charm catalog currently has the following categories with more on the way:

Business Charms – showcase your product in a 3D AR environment complete with stand up presenters, audio, video, animations, infographics and special effects. Send this as a Charm to any number of employees, customers, or prospects. This is the next generation of marketing, sales, training and internal corporate communications.

Sports Charms – celebrate a player in 3D and highlight credentials in a dynamic and vibrant AR experience. Larger than life billboard like jumbotron video screens, stadiums, lights, fans, fireworks and special effects all help stage the player, the event, the game, the match and tournament. All this can be composed in AR and sent as a Charm message to fans, recruiters, and sponsors. This is the next generation of sports advertising.

Personal Charms – Charm someone special in occasions like Birthdays, Weddings, Anniversaries, Christmas, and Valentine's Day by sending your personalized message in a spectacular AR experience. A large, breathtaking, digital stage appears and hovers in front the recipient of your message. Dramatic 3D animated scenes with brilliant colors, models, and characters adorn this stage. Striking lighting, pixel dusts, mystical halos, fireworks, and more, create a fantastic experience. This is the next generation of personalized one-to-one messaging.