1. Introduction
In the modern era of digital convenience, the optical industry is undergoing a transformation. Consumers are increasingly seeking mobile-first solutions to explore, try, and purchase eyeglasses and other vision-related products. This brief introduces a comprehensive mobile app that aims to streamline the optical shopping experience for users by bringing personalized recommendations, prescriptions, and e-commerce functionality into a single platform.

The Eyeglasses Optical App is a one-stop solution for users to browse a wide range of eyeglasses, sunglasses, contact lenses, and related accessories. It bridges the gap between online shopping and in-store experience.

2. Purpose and Vision
Purpose
To create an intuitive mobile application for users to explore and purchase eyeglasses and vision products.

To build brand loyalty through a seamless and customer-friendly experience.

Vision
To revolutionize the optical shopping experience by offering digital convenience, personalized care, and cutting-edge virtual technology.

3. Target Audience
General Consumers: People looking to purchase prescription eyeglasses, sunglasses, or contact lenses.

Vision-Impaired Individuals: Users who require regular lens updates or need assistance tracking their eye health.

Busy Professionals: Individuals seeking time-saving options for appointments and purchases.

4. Core Features
4.1. User Registration & Profile Management
Signup/Login via email or phone.

User profile with preferences, prescriptions, past orders, and wishlist.

4.2. Product Catalog
Wide range of categories: eyeglasses, sunglasses, blue light glasses, contact lenses, accessories.

Detailed product pages with descriptions, specifications, lens options, user reviews.

4.3. Prescription Management
Upload prescriptions manually or via camera scan.

AI-based prescription extraction and storage.

Expiry reminders and alerts.

4.4. Lens Customization Tool
Users can choose lens type (single vision, bifocal, progressive).

Add-ons like anti-glare, blue light protection, transition lenses.

Instant price updates based on selections.

4.5. Order Management
Cart management, order placement.

Order tracking and delivery status.

Push notifications for order updates.

4.6. Customer Support
Live chat with optical experts.

FAQs, return/refund process, and help center.

Call and email support.

4.7. Loyalty & Referral Program
Earn points on each purchase.

5. User Journey Flow
Onboarding
Animated walkthrough highlighting app features.

Category browsing with intelligent filters.

Buying
Confirm prescription and delivery address.

Select payment method and checkout.

Post-purchase
Track delivery.

Request support if needed.