Welcome to Sunderland Experience, the home of seasonal interactive trails in the City Centre.

Using exciting augmented reality technology alongside a GPS enabled map which tracks your location in real time, Sunderland Experience enables you to discover the City like never before.

Capture and share moments with family and friends as you interact with our fun virtual characters along the trail.


UPCOMING EVENTS:

Christmas Stocking Trail - Available 16th November -7th January

We need your help! Santa and Mrs Claus brought some of their festive friends to Sunderland to see the giant Christmas stockings and get in the festive spirit, but now they’re lost in the City Centre.

Join the search for Santa and discover 8 magical Augmented Reality virtual
characters and 4 giant Christmas stockings along the way, using the GPS-enabled map to find and collect each one. We wish you a very merry Mackem Christmas.

Features:

- Seasonal Augmented Reality trails to enjoy across Sunderland City Centre
- GPS enabled map so you can find your way around the City Centre and ‘capture’ the seasonal characters
- The function to take photos or videos of family and friends with AR characters in the scene
- ‘Adopt a Character’ feature which enables you to keep each AR character to use and enjoy at home
- Offers, discounts and promotions from local businesses for you to enjoy during your seasonal trail


This app is brought to you by Sunderland BID.
Devices will require AR-Core Capability.