Plum will be a sweeter dating app experience. Here's why:

*Women are given the choice to customize their user experience by being given the choice to decide who makes the first move - "Me" or "My Match." Plum takes the guess-work out of who should send the first message. Women can change this setting at any time.

*Once matched, after communication begins, women seeking men, gain access to a rating tool for a LIMITED time that allows them to confidentially rate their match ONE time, 1-5 stars in up to three (3) categories: Profile Authenticity, Communication, and Follow-through. Written reviews are not allowed.

*This rating tool is also available for use for men seeking men. Written reviews are not allowed.

*The Plum algorithm rewards men based on their rating - the higher the rating, the higher in the Plum match deck - which equals more match potential!

*Men are given a "My Ratings" field to access in their settings. This shows men their overall rating, and individual category ratings in each category as compared to the Plum averages.

*Plum limits users to making five (5) matches per 24-hours. "Likes" are not limited. Plum wants users to actually communicate and get out on dates. This feature is designed to encourage users to be more selective in who they "like."

*Plum is an inclusive location-based dating app that matches users based on mutual liking.