RECYCLE RUN is a game that has been made to impart the knowledge of waste management amongst the users. The idea to develop the game is to create an interactive platform for the users to get informed about the appropriate waste management practices to be followed. It is an effort to promote the idea of Swachh Bharat amongst the masses.

The game has been named Recycle Run, as the character in the game is on a run to collect all the dry waste he is finding on its way, and divert it towards recycling. Recycling is the most important part of the waste management process as it diverts considerable amount of waste from the landfill, helps in saving natural resources as well as mitigates harmful Green House Gases from the atmosphere.

While playing this game, the users can earn points and these points can be redeemed for DTH, Mobile Recharge, Discount Coupons of famous restaurants and brands.