arena media is an augmented reality application that brings your digital world to life in spectacular ways.

By overlaying hidden exclusive content, games and special offers over every day inanimate objects, exhibits, events and content we have added an entertainment rich digital dimension to the world around you. We hope you enjoy exploring the amazing content lying in wait for discovery around your city.

Here’s how it works

Sign up to arena media by telling us a little bit about yourself, this will help us personalize the content you see in the digital realm to you.

Use the arena media camera function to explore the world around you and seek out captivating motion imagery, hidden content, special offers and games you’ll love provided by some of your countries most innovative companies and brands.

Don’t have an appetite for hide and seek? Check out the “What’s On” tab for a list of live activations and offers you can locate and capture.

If you find a special offer, voucher or coupon hidden out there in the virtual world you can capture it and store it in your arena media wallet for later use.

Use any vouchers stored in your arena media Wallet to transact in-store or online.

Remember, any image or logo could be hiding an interactive game, offer or captivating visual display. Look out for the Arena Media logo for hints as to what may be hiding a piece of arena media AR magic and enjoy exploring the digital landscape with us.