ABC e-mart is a campus-based digital marketplace platform developed to foster student entrepreneurship and expand the reach of MSMEs within the academic environment. This marketplace is designed as a secure, easy, and user-friendly integrated transaction space, where students and MSMEs can connect to buy and sell a variety of products, from daily necessities and creative works, food and beverages, handicrafts, to digital products developed by students.

As a digital ecosystem, ABC e-mart is not just a place to buy and sell, but also a platform for empowering the campus's creative economy. Supported by an easy seller registration system, every student can develop their own business from within the campus environment, even without significant capital. Sellers can upload products, set prices, communicate with buyers, and manage orders in real time directly from the app. This process is supported by camera integration for product documentation and a GPS location system to streamline the delivery process.

For local MSMEs, ABC e-mart serves as a strategic bridge to expand their market within the dynamic and progressive campus environment. With a curation and verification system, participating MSME products can be displayed alongside student products, building a mutually supportive local business ecosystem. MSMEs can also leverage the app's visibility to educate, promote, and expand their market relationships among students, lecturers, and educational staff.

ABC e-mart's key features include:
1. Convenient seller registration, for both students and MSMEs.
2. Digital product management, including uploading product photos using the device's camera.
3. GPS-based buyer and seller location mapping, supporting efficient shipping.
4. A secure and transparent transaction system, with automatically recorded order history.
5. Real-time notifications for every important transaction activity.
6. A simple and intuitive interface, suitable even for new users.

ABC e-mart also has a long-term mission to support entrepreneurship education on campus. This app can be a medium for students to practice managing a real business: from market research and product branding to inventory management and customer service. Every transaction on ABC e-mart not only creates economic value but also serves as part of contextual and applicable learning.

By using ABC e-mart, students become not just passive consumers but active actors in the campus economic ecosystem. MSMEs also gain a new platform to connect with the younger generation, the future target market. Together with ABC e-mart, campuses and MSMEs build inclusive, innovative, and sustainable economic connections.