The Handbook of Marketing learn to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Table of Content

1. Introduction to Marketing
2. Marketing Strategies and Planning
3. The Marketing Environment
4. Consumer Marketing
5. Business-to-Business Marketing
6. Services Marketing
7. Global Marketing
8. Pricing
9. Products
10. Branding and Packaging
11. Marketing Channels
12. Integrated Marketing Communications
13. Advertising and Public Relations
14. Personal Selling and Sales Promotion
15. Social Media Marketing
16. Social Responsibility and Ethics in Marketing
17. Introduction to Nonprofit Marketing

Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Credits :

Readium Project is a true open-source project, permissively licensed under the 3-part BSD license.