GMA (Golden Melody Awards & Festival) The GMA is a multi-event musical celebration featuring mainly the Golden Melody Awards and the Golden Melody Festival.
Commended as the top honor of Chinese-language pop music award, GMA started since 1990 and has caught worldwide media attention. The annual award ceremony is also widely anticipated and broadcast to over 25 million people globally via television and livestreaming online. 2023 will mark a milestone for the Awards while celebrating its 34th anniversary. GMA will be continually growing and honoring the achievements of the pop music industry in the future.
The Golden Melody Festival originated from the Golden Melody Week of 2010. In 2014, the Bureau of Audiovisual and Music Industry Development, Ministry of Culture transformed the Golden Melody Week into a platform for B2B exchanges. The Golden Melody Festival is hosted in tandem with the GMA in the hopes of building the GMA into an event and award of global significance. A series of Golden Melody Festival include Keynotes, Showcase concerts, business matching center, speed meeting and academia. Invitees come from Asia, Europe and the Americas and consist of key figures in the record, performance, artist agency, international news and television industries, as well as international buyers and musicians. The aim is to facilitate business exchange between Taiwan and the world and make the event an important business platform in Asia.