The Annual Conference is the place for member executives to examine what is ahead for their organization and the equipment manufacturing industry.

Participants come for:
• Networking and direct conversations - As always, there will be opportunities for crucial networking, as well as discussions with suppliers, peers, and subject matter experts that help us prepare for the new landscape our industry faces.
• Industry perspectives - Enjoy a full schedule of insightful sessions and candid conversations with members who are shaping the equipment manufacturing industry right now and in the future. Topics will include artificial intelligence, leadership, workforce development, sustainability, geopolitics, and economics - just to name a few.
• Insights from the customer journey - Learn from 200 construction contractors and 200 farmers who shared insights about purchasing behavior, autonomous adoption, aftermarket parts, equipment software preferences, and more.

Attended annually by senior executives and the next generation of leadership in the off-road equipment manufacturing industry, this is the industry’s can’t-miss gathering. Set in the heart of the Coachella Valley, home to the iconic music festival and unrivaled desert scenes, this year’s conference celebrates the rhythms and beats of the cutting-edge advancements, trends, and innovations that form the heartbeat of the equipment manufacturing industry. Join for the industry’s event of the year in a dynamic atmosphere of music and artistic expression to discover new opportunities for collaboration, networking, and growth.