Presentation of a portfolio of Digital VR Videos in 360º format, known as immersive videos and / or spherical videos. These are videos recorded at 360º with professional cameras and 8k image quality in which they can be viewed in all directions. During viewing, the user has control over the direction of the image he wants to see.

Videos VR 360º and Virtual Reality are in vogue, because they are changing the way of watching and producing videos. 360º Video technology allows filmmakers to capture images from all directions simultaneously, providing a truly immersive virtual experience. For companies that use technology in marketing, they can have excellent benefits when it comes to involving the public with images.

Companies must now adopt this VR 360º Video technology in the production of their institutional videos, because they will stand out and involve new audiences, before this innovation becomes a standard in marketing.

There is a wide variety of activity sectors that can benefit from VR Videos 360º. Increasingly, marketers use it to create greater audience engagement, as viewers are immersed in a story when they see it from all perspectives.

This works particularly well when it comes to exciting narratives. Companies and institutions can encourage more sales, making their audience feel part of the story.

Research and market studies show the effectiveness of VR 360º Videos in relation to another format. 28.8% more viewers watch VR 360º Videos. The click rate on VR 360º Videos is 8.5% more.