Niche marketing is like taking a journey through an alternate route, or less traveled path to discover countless goldmines along the way. With each stop, you harvest as much gold as you can carry while continue to explore what lies ahead.

You aren't following the crowd, or elbowing your way through the competition, but instead, you are able to generate non-stop profits from some of the smaller markets that are often overlooked by the corporate businessmen.

The biggest misconception regarding niche marketing is that there is less money in it than with the larger, mainstream markets. The truth is, if you approach niche marketing the right way, you can actually make MORE money in LESS time than with any of the larger markets because when there is less competition, it is far easier to penetrate the markets and target your customer base.