iTV Network, took an initiative to save every last drop of water. While the water crises became the prominent problem all over India. Kartikeya Sharma, Founder & Promoter, iTV Network proposed this campaign called “AAKHRI BOOND”. This water campaign primarily focuses on the conservation of water, reusing and recycling it.

As water is not an infinite resource, we need to use it wisely, conserve it where we can and reuse it as much as possible.