Business analytics is the process of transforming data into insights to improve business decisions. Data management, data visualization, predictive modeling, data mining, forecasting simulation, and optimization are some of the tools used to create insights from data. Yet, while business analytics leans heavily on statistical, quantitative, and operational analysis, developing data visualizations to present your findings and shape business decisions is the end result. For this reason, balancing your technical background with strong communication skills is imperative to do well in this field.