Joy School English is a language-learning and values-infused experience for young children. Designed using the latest research on game-based learning, motivational psychology, and learning English as a Foreign Language (EFL), Joy School English uses videos, songs, and interactive games designed by a U.S.-based team with a proven track record of teaching kids English as well as important values.

Joy School English is built on five proven pillars:

- Curriculum design that tightly integrates the language domains
- Design based on research—digital and EFL learning
- Core values interwoven throughout (courage, honesty, grit, responsibility, kindness, 
empathy, self-discipline, positivity)
- Emphasis on oral language
- Irresistible engagement