OurFish is a simple tool designed for fish buyers and fishers to provide the basic information on fish sales and purchases to support individual households and business decision making. For fish buyers this data can help them manage their small businesses, for fishers it provides an income history to help manage household finances. Individual user data is analyzed and pushed directly back to the user on the app itself. Helping buyers monitor their purchase costs and income from sales and other financial obligations such as debt relationships with fishers. Fishers in turn can receive transaction receipts and income statements through time to build up their own record of their productive livelihood.
Simple set up and icon-based interfaces make the system easy to adopt and sensitive to literacy and language barriers. Access to real time infographics and explainers about their own data help users interpret meaning and gain insight into their costs, income, and profits, immediately and through time.