Aliceblue Mutual Funds is an order collecting platform which helps you buy direct mutual funds online, with zero commission or brokerage directly from the asset management companies and stores it in your DEMAT account.

Anyone who is having Alice blue DEMAT account can able to login and purchase direct funds. Those who are not having Alice blue DEMAT account, can able to view the fund’s performance but can’t place the order.

Advantages of using Aliceblue Mutual Funds :
- Investments made through ABMF (pronounced as Alice blue mutual funds) are absolutely free.
- Zero Commission or Brokerage in ABMF. Since ABMF provides only direct plan, there is no commission need to be paid to the brokers or distributors like regular plan, which in turn reduces the expense ratio of direct plan as there are no commission expenses.
- All units in a DEMAT account which gives a single portfolio to view all the funds in one place.
- Consolidated statement for investments made through ELSS funds,reference for claiming a tax deduction for ELSS Scheme as per Section 80C of the Income Tax Act, 1961.
- Order tracking is absolutely easy. From placing order to allotment/ redemption, everything is present under user dashboard with category split.
- User Portfolio which gives complete holdings of the allotments done through Normal (NRM) and Direct SIP (Systematic Investment Plan).