Shallal channel was created by Saher Foundation of the Contemporary Art, which is known of its long history of commissioning and producing television programming in different Arabic channels such as Dubai TV and which were much appreciated and enjoyed by a variety of audiences. It was launched as a result of the latter experience and the great potentials that it has shown and has been witnessed by the audiences from different ages, cultural and social backgrounds in the Arab society.
We strive to create a new media trend which combines sobriety and aesthetic values with modernity without falling into imitation, and to always be the leaders of this trend that represents the authentic identity of the modern Arab audience.
In this context, Shallal Channel commits itself to continue being an active part in the conscience of the Arab viewer through carrying committed and entertaining artistic contents which is a variety of drama, music, arts, sports and also moderate religious content.
The success of Shallal Channel lies in its capability to acquire dedicated professionals who work hand in hand in a climate of responsibility, appreciation and respect, enabling everyone to develop to their full potential.