Amara is a social media platform that aims to deliver a positive, value driven user experience. Amara will deliver an interface that focuses less on a quantitative experience (follower & like counts) and more on qualitative experience (delivering valuable content and features to our users). Amara will operate with humane algorithms, diverse business models, and data transparency. Amara is truly next gen because it reinforces the positive aspects of social media that people have come to know and love, while removing the toxic nature social media has evolved into.