Offline Persuasive Communication is an application that contains a collection of theories about Persuasive Communication science. Persuasive communication can be referred to as communication that aims to change or influence a person's beliefs, attitudes and behavior so that they act according to what the communicator expects.

In general, the attitudes of the individual / group to be influenced consist of three components:

1. Cognitive - behavior in which the individual reaches the level of "knowing" the object being introduced.
2. Affective - behavior in which the individual has a tendency to like or dislike objects.
3. Conative - behavior that has reached the stage until the individual takes action on the object.

A person's belief / knowledge about something is believed to influence their attitude and ultimately influence their behavior and actions towards something. Changing someone's knowledge of something is believed to change their behavior. Although there are cognitive, affective, and conative links - they are not always straightforward or direct.

Persuasive Communication Goals

1. Changes in attitude (attitude change), persuasive communication is expected to change the mindset in which this mindset makes the communicant change his attitude towards what message he receives.
2. Change of opinion (opinion change), a communicant must have an opinion or opinion that is different from a communicator. So, it is necessary to have this persuasive communication as a tool to change the mindset of the communicant which makes the communicant follow the opinions or assumptions conveyed by a communicator. Also read: Communication Ethics
3. Behavior change, this change in attitude actually falls into the category of attitude change. However, this behavior is an impact of attitude. When attitudes change, the behavior of the person or the communicant also changes according to the mindset of the message he receives.
4. Social change (social change). This social change is one of the impacts of persuasive language. Persuasive speaking communicators will bring changes in the community environment, mindset, and community behavior. This can be found in a Lurah who delivers persuasive information so that the village community follows government programs. With this persuasive language that is inviting, it can change the mindset of the village community to follow government programs conveyed by a village head as a communicator.

Career as a Communication Science student
There are many career opportunities awaiting the Communication Science graduate. Apart from being a journalist and public relations officer, a Bachelor of Communication can enter the world of advertising, marketing, and broadcasting. You can work in various types of companies, agencies, media, as well as government agencies. Career paths are quite varied.

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