ANAYA by Kiran Chaudhry was established in Lahore in 2016 as a collaborative venture between popular Artist and Entreprenuer Kiran Chaudhry and Resham an established business in Pakistan.

The Anaya was set up to fill a perceived gap in the market for high quality fashion at affordable prices. The idea was to provide an aesthetically advanced yet highly accessible offering in the women’s ethnic-wear segment, essentially providing designer aesthetics at high street prices.

In a very short span of four years the Anaya has quickly become one of the top go-to brands in the country with a loyal following in Pakistan and abroad. Providing unmatched customer service, a no-fuss returns and exchange policy, the online store has grown from strength to strength.