The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.

This is where digital marketing begins and ends... With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. This Journey is the process every prospect goes through to become a new customer.

It’s how strangers become buyers and, eventually, raving fans of your business. The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion.

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This is where digital marketing begins and ends...

• Introduction
• Step 1: Awareness
• Step 2: Engagement
• Step 3: Subscribe
• Step 4: Convert
• Step 5: Excite
• Step 6: Ascend
• Step 7: Advocate
• Step 8: Promote
• The Customer Value Journey
• Mistake Marketers Make When Creating Campaigns

With love from Subject Mastery Academy.