the corporate culture, also known as the organizational culture, can be summed up in a set of elements that define its functioning, its identity, its unique spirit compared to its competitors. It is based on several informal components shared by all employees. These are among others common values (ethics, friendliness, respect for the environment, sense of commitment ...), rites, dress codes and language, working methods, or highlights related to 'business.
the corporate culture is essential to enable the organization to differentiate itself.

In terms of image, on the one hand, it has advantages either internally or externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and it can develop a sense of closeness with the company or even become a criterion of choice.

In terms of competitiveness, on the other hand, by promoting belonging, culture increases the performance of employees. It is also a way to attract motivated hiring candidates. It is also often taken into account in the selection of future employees.
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