We are a unique kid's concept store based in Qatar, focusing on newborn & new mama.

Being a mom, and not having access to quality handcrafted products locally, helped kick start our little brand. What started off with handmade bows for girls, continued to expand one product at a time. And today we have a wide range of products like nursing covers, pacifiers, pacifier clips, newborn hand-embroidered bodysuits, a line of dresses for mamas, milestone cards to announce pregnancies & capture the first year of your baby, and many more.

With the support of the most amazing people, a huge learning process, excessive passion, dedication & consistency, our little brand came to life. And we're even more excited to have entered a newer phase, by launching our own app. We hope you find all that you're looking for, as your love & support mean the world to us!