BIBA, a synonym for pretty women in Punjabi, is a home-grown fashion brand, started by Mrs. Meena Bindra in 1988. Since then, it has become synonymous with ethnic wear in India. BIBA’s journey so far has been nothing but momentous and incredible, and the story behind the brand is as awe-inspiring as the woman who created it.

Bollywood loves BIBA
How many of us completely fell in love with Kareena Kapoor’s look in “Bajrangi Bhaijaan”? or swooned over the clean summer silhouettes donned by Priyanka Chopra and Preity Zinta?

Over the years BIBA has been the first choice of many actors like Preity Zinta, Esha Deol, Kareena Kapoor, Gauhaar Khan among others. The trendy “Mix and Match” salwaars and dupattas have not just made it to Page 3 but also to the hearts of our favourite stars because of their timeless beauty and design.

Biba was also the pioneer of Bollywood merchandising in India with its first integration in “Na Tum Janno Na Hum”, followed by other exclusive partnerships with movies such as “Devdas”, “Baghban”, “Hulchul”, & “Bhoothnath” amongst many others.