DFIL is one of the fastest growing ice cream companies in the country with its foot prints in the neighboring nations as well. It is among the top 5 leading ice cream brands in India and is known for its quality product innovation. With the changing dynamics of ice-cream market & customer expectations in India, DFIL wishes to increase its presence by a unique approach of using mobile app solutions to drive sales in traditional channels, also monitor & optimize utilization of their assets at customer facing end / Point of Sale.
DFIL has engaged Autoplant for this purpose which will provide a mobile app for customer engagement, marketing & promotional activities along with tracking of various assets like pushcarts and e-carts.