ETHNIC the iconic Pakistani clothing brand launched its first step into the fashion industry in 2013. It eventually evolved as the most fashionable, experimental and creative brand that revolutionized the fashion market with its fashion forward clothing. Ethnic is now a household name synonymous with versatile yet aesthetically appealing women’s and kid’s wear.
As a brand closely connected to our roots we made sure that our women truly embrace the essence of their ethnic beauty and lead the way.

With a growing chain of 38 stores all over Pakistan at almost every notable location and in all major malls across the country, Ethnic is one of the first Pakistani brand to introduce fusion wear for women with the concept of complimenting both eastern and western culture. Moreover our engaging online store has made it possible for customers within Pakistan as well as around the world to order Ethnic products with the click of a button and embrace the true ethnic beauty with their fashion style.