The “Wildest, Richest Rodeo in the West,” the Reno Rodeo is celebrating 100 years of wild west family fun. Our 10-day rodeo has stretched into 11 with the addition of a kick-off concert sponsored by KBUL Radio. The Reno Rodeo is a PRCA (Professional Rodeo Cowboys Association) sanctioned sporting event and is a non-profit organization made up over 500 volunteers.

Over 140,000 fans attend each year for the 4th richest PRCA tour rodeo and the 3rd best as recognized by USA Today’s 10 Best Readers Choice. The event impacts the Reno/Sparks area economy with $42 million going to hotels, casinos, restaurants, and retail outlets. The Reno Rodeo has been nationally televised on CBS Sports, Fox Sports Net, Versus, ESPN, ESPN2 and ESPN Classic.