Our founder believes that our body has the ability to heal itself, without medication or chemicals. When we get hurt, whether it's twisting an ankle or pulling a muscle, we usually run to the painkillers - but what if you didn't have to?

When our founder learned about Kinesiology tapes, she was eager to bring it to the mass market. Not just for athletes (yes, that's their secret), but for everyone.

How does it work? In short, when applied appropriately, the tape helps your body become normal again. It lends you support from surrounding muscles and relieves pain by lifting the skin (reducing pressure) while encouraging circulation (faster healing). In some applications, it works like a compression garment on the concerned area.

Yes - one roll of elastic tape can help you support, heal and prevent further injuries. Don't believe us? Try it.