Frigo, Ola, Algida, Eskimo, Langnese, Frisko, GB Glace, HB, Ingman, Miko, ... wherever you are and no matter the Heartbrand name: welcome to the I'm Wall's program, the global ice cream vendor programme that provides training, equipment, products and licensing to thousands of young people and long-term unemployed individuals. With this program Wall's is giving you the chance to discover what it takes to become an ice cream vendor yourselves. The Wall's Academy app is made to support you in developing your competences and skills to become a better vendor and gain valuable hard and soft skills for the future. It combines the most cutting-edge trends in microlearning and gamification to provide rapid, dynamic and effective learning in the areas of sales, marketing and confidence.

Is there anything more joyfully simple than a scoop, cone or stick of ice cream? Whether treating yourself on a scorching summer’s day, tucking into a tub at the cinema, or sharing an Everest sized sundae with a friend, it’s a cheerful pleasure enjoyed the world over. But it can be so much more than just a yummy treat. Simply by enjoying a Heartbrand ice cream from time to time, people are helping give talented and driven young people a career opportunity that’ll spread a little bit of joy, one street at a time, to thousands of ice cream lovers around the world. And the more ice cream vendors there are, the more opportunities everyone gets to enjoy their favourite frozen treat! It’s a programme where everybody wins!