SEO BASICS


When we talk about SEO, we must acknowledge that the number one search engine is Google Search. There is no way around it. With over 2 trillion searches happening every year, 100 billion per month, and 2.3 million per day, they cannot be ignored.

Google’s job is to deliver quality information to their audience, and they’re serious about it.

Therefore, when you think about SEO you must think about Google and what Google teaches as best practices for webmasters, to ensure that your audience can find you. If you think you can reinvent the wheel here, or trick the system, you’re wrong. 



DEVELOPING YOUR KEYWORD STRATEGY


As quickly as the search engines change their algorithms, it seems like you must come up with a new strategy. But, if you use smart techniques designed to make your content better instead of trying to trick the system, you’ll always be ahead of the game.

To ensure that you’re using a good keyword strategy,we have some tips that will help.



CREATING YOUR SITE STRUCTURE


Your site structure tells Google, and your audience, what parts of your site are most important. The moment someone gets to your website they’re either going to find what they want, or they’re going to leave. The right site structure will improve SEO and usability too.



IMPROVE SEO ON YOUR SITE


You can do a lot right now to make your SEO better, and some of it quickly. We have some tips that will make a huge difference in how SEO is working for you to get more traffic, convert more customers, and make more money.



SEO TECHNOLOGY AND TOOLS


One way to win the SEO game is to employ all the technology and tools that you can find in your quest for awesome SEO results. 



USER EXPERIENCE IS IMPORTANT


Sometimes in our quest to get SEO perfect, we forget why we’re doing all this. Don’t be that person. The most important people are your audience.

Everything you do should put them first. But thankfully, creating an amazing user experience is great for good SEO too.




WRITING CONTENT WITH SEO IN MIND


Now that you have some of the more technical information out of the way about SEO, let’s focus more on creating and writing content with SEO in mind for your audience.

Again, the content that you put on your website is one of the most important SEO factors. Plus, it’s one of the most important things about your website because that’s partly why your audience visits it.