Hung Fook Tong Group keeps pace with the times. From a small traditional herbal tea shop, it has been promoting the traditional herbal health culture for more than 30 years, providing no added nourishing products, family-oriented, and taking care of the health of every Hong Kong family.

Upholding the core value of pursuing mental, physical and spiritual health, Hongfutang keeps pace with the times and launches a new online shopping platform "Own ON!" in the second half of 2021. The birth of Own ON! can be said to be a response to the 2020 epidemic that has changed our normal life. Because of the fact that we are at home, the buying behavior of Hong Kong people has greatly changed. Own ON! therefore came into being. By cooperating with different business partners, we can collect cultural products from various places for customers; at the same time, by sharing resources with local charity organizations and cultural brands, we can support and protect the local culture with consumers, and enjoy a shopping model that is different from the past. It is a brand new Multi-faceted and diversified shopping experience.