The Atlas Ice Group started its production of tube ice in 1989.Today, this division has expanded into a network of 16 companies with more than 65 factories which covers the whole of East and West Malaysia.

The tube ice companies distributes and sells tube ice direct to the end users which covers a broad spectrum from hawkers and road side drinking stalls, coffee shops, food court centres, school and factory canteens, fast food restaurants, seafood, oriental and western cuisine, fine dining restaurants, bistros and cafes. The group also supplies ice to food processing and catering companies such as bakeries, convenience stores and supermarkets, hotels, pubs and discos, chicken slaughtering houses and meals caterers. In view of the sprawling network of its huge and diversified customer base, the group maintains a fleet of 1,500 lorries.

The company operates on a 24/7 basis to cater to the needs of its customers at all times and at all hours. To meet the increasing demand from the customers, the daily production capacities have increased from one tonne per day in 1990 to over 4,000 tonnes per day to date.

The edible tube ice companies operations are supported by a team of more than 3,500 employees.