Appload acts as a neutral intermediary, providing a digital platform on which transporters and their customers can connect, giving both shippers and carriers greater market access. Appload also offers a secure booking and electronic payments system; cargo insurance through a third-party partner;
and monitors trips arranged through Appload until proof of successful delivery. Appload provides its users with a customer review system, allowing them to rate each other as clients and service providers and making this information available to other customers, allowing them to make more informed business choices.