KNC Radio is the largest commercial radio station in Central Province. It is the only radio station that broadcasts to the entire Central Province and the surrounding provinces. As a commercial radio station, the broadcasting format carries 60% music and 40% talk shows, in an attempt to feature a variety of urban genres in Zambian Music, R&B, Soul, Afro-pop, Afro-soul, Hip-hop, Kwaito, House and also cater for Jazz and Gospel lovers.

KNC radio caters to a diverse audience between the ages of 25–49 and secondary audience 15-24, both male and female. This is the only radio station in Central broadcasting in English and 30% vernacular (Bemba).

The station has its own uniqueness of being able to speak to 1.2 million consumers in their own languages around Central Province. The Station is operating Four Transmitters 90.3 MHz Kabwe Chibombo & Chisamba, 90.7 MHz Kapiri & Luano, 100.7 MHz Mkushi, 91.5 MHz Serenje/Chitambo and 101.3 MHZ Copperbelt.