Ala Kaifak Company works in the field of retailing luxuries and consumer products, and it is an extension of the Ala Kaifak Trading Establishment, which was founded in 1418 AH with one branch in the center of Riyadh, where consumer products were offered at an affordable price, which was successful and accepted by customers, which prompted and encouraged the founders to expand From that time until the present day, the company has more than 27 branches in several cities in the Kingdom of Saudi Arabia, praise be to God, which has become, thanks to God, the leader in its commercial activity.