ARY Digital launched its cooking channel by the name of “Zauq” on 15th July 2008. ARY translated its traditional food expertise and taste into this specialized channel, which in a short span of time, gained viewership of national and international audience comprising millions of people. Keeping your taste in view, ARY Zauq develops your cooking skills in a way that makes it easier and fun to cook local and international cuisines, while also teaching you to present it in the most beautiful way.